Shrink & Stretch Sleeve Labels Market Case Studies: Success Stories from Top Brands

 The global shrink sleeve & stretch sleeve labels market size was estimated at USD 15.12 billion in 2023 and is expected to grow at a CAGR of 5.5% from 2024 to 2030. The global market for stretch and shrink sleeves labels is poised for growth, driven by advancements in material technology, a strong demand for aesthetically pleasing packaging, and a shift towards sustainability and smart packaging solutions.

The global stretch and shrink sleeve labels market is experiencing robust growth, driven by several key factors and emerging opportunities. One of the primary market drivers is the increasing demand for visually appealing and functional packaging. Consumers are drawn to products that stand out on the shelves and stretch and shrink sleeves provide an ideal solution with their 360-degree graphics and ability to conform to complex shapes. This has led to a surge in demand across industries such as food and beverage, personal care, and pharmaceuticals.

In terms of materials, the market is witnessing a shift towards sustainable options. Regulatory pressures and consumer preference for environmentally friendly products are prompting manufacturers to explore bio-based and recyclable materials. For instance, there has been a rise in the adoption of Polyethylene Terephthalate Glycol (PET-G), which not only provides excellent clarity and shrinkage but is also more recyclable compared to traditional materials like PVC. This shift towards sustainable materials opens up new opportunities for innovation and market differentiation.

 

Gather more insights about the market drivers, restrains and growth of the Global Shrink & Stretch Sleeve Labels Market

Several recent product launches highlight the trend towards sustainability and advanced functionality in this market. For example, Avery Dennison introduced a new range of shrink sleeve labels made from recycled PET, aiming to reduce the environmental footprint of packaging solutions. Similarly, CCL Industries launched EcoShrink, a new series of shrink sleeves made from bio-based polymers that offer comparable performance to conventional materials but with a lower environmental impact.

Another significant opportunity lies in the expanding use of smart labels. Integrating QR codes, RFID tags, and other interactive elements into stretch and shrink sleeves enhances the consumer experience and provides valuable data for brands. This trend is particularly relevant in the context of increasing e-commerce and the demand for product authenticity and traceability

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of over 44% in 2023. Asia Pacific is the leading and fastest-growing market for stretch and shrink sleeves labels. Rapid industrialization, urbanization, and the rising middle-class population are driving demand for packaged goods in the region. Countries like China, India, and Japan are major contributors to market growth, with significant investments in the food and beverage, personal care, and pharmaceutical industries.

Key Shrink & Stretch Sleeve Labels Company Insights

The market is fragmented with the presence of a significant number of companies. shrink sleeve & stretch sleeve labels industry has been witnessing a significant number of new product launches, merger & acquisitions, and expansions over the past few years.

  • In April 2024, Nestlé USA announced that it is replacing the existing labels in its Nesquick ready-to-drink portfolio with recyclable shrink sleeve labels that are manufactured by light-blocking print technology. These shrink sleeve labels are compatible with the U.S. recycling stream, allowing the bottle to be recycled easily.
  • In February 2024, CCL Industries officially announced the opening of its new sustainable sleeve label manufacturing facility in Dornbirn, Austria. The investment made for this facility is USD 52.7 million (EUR 50.0 million) and has a capacity that is double the size of its previous site in Hohenems.
  • In February 2023, CCL Industries announced to develop an innovative thinnest stretch sleeve label having a thickness of 30 microns. This new stretch sleeve label is developed in-house and designed for returnable 1-liter polyethylene terephthalate (PET) bottles.

Key Shrink & Stretch Sleeve Labels Companies:

The following are the leading companies in the shrink & stretch sleeve labels market. These companies collectively hold the largest market share and dictate industry trends.

  • Bemis Company
  • Berry Global Group
  • Klockner Pentaplast
  • Amcor plc
  • Clondalkin Group Holdings BV
  • Huhtamaki
  • Schur Flexibles
  • Cenveo Group
  • Taghleef Industries
  • WestRock Company
  • CCL Industries
  • Fuji Seal International
  • Fort Dearborn Company
  • Coveris
  • Avery Dennison Corporation

Order a free sample PDF of the Shrink & Stretch Sleeve Labels Market Intelligence Study, published by Grand View Research.

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